What is Memory?
This website is devoted to the subject of human memory. Memory is the ability of humans to mentally process, store and retrieve information. Humans have the ability to manage many types of information including:
Temporal Direction
We sometimes think of memory as applying to remembering those things in our past – this is called “retrospective memory”. Retrospective memory includes episodic memories (memories surrounding past events like a birthday party) and semantic memory which is facts about the world (Paris is the capital of France).
Memory Duration
“Sensory memory” is the name typically used for the shortest-term memory. We seldom think about it as memory since it happens so rapidly and automatically – but sensory memory refers to the processing and storage that takes place in the first ½ second that we perceive something. An example of this is our ability to look at an object for a split second, close our eyes and remember what it looked like. Studies have shown that this type of memory is very limited and degrades very rapidly. Usually we can only recall 2 or 3 items and we forget them rapidly – often in less than 2 seconds.
“Short-term memory” refers to our ability to recall items from a few seconds up to a minute with rehearsal – that is without working at memorizing them. Short-term memory typically is limited to 4 or 5 objects; however studies have shown that a technique called “chunking” can be used to take advantage of this ability. For example – it is difficult to remember FBIPHDTWAIBM – but much easier to remember FBI PHD TWA IBM.
“Long-term memory” is much different from sensory and short-term memory which are both very limited in the amount of information stored and the time it is retrievable. From a practical perspective, long-term memory is both infinitely large and unlimited in duration. That is to say, the human brain (which in this context includes the entire nervous system) has the potential to store as much information as any person wants to remember and can retain that information for his or her lifetime.
How Much Do You Remember?
Can you remember public events that occurred when you were four years old? What about your teen years? It probably depends on how dramatic these events were and how often they have been reviewed since you were young. Take a look at some of these old newspaper articles and refresh your memory on what was going on at the time.

Why Improve?
If our memories are limitless in both capacity and duration why try to improve? Perhaps the better question is “Since our memories are potentially limitless why do we ever forget anything?” We know that in many ways we don’t live up to our potential and the memory is certainly one of those areas. The purpose of this website is to explore the ways in which our attitudes and actions limit our memory. We will examine those things like nutrition, sleep patterns, learning methods and motivation to find what limits our memory and then we can take specific steps to improve.